The Gift of Growth: 2020 Holiday Readiness Calendar

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This year more than ever, online retailers need a systematic plan to ensure they make the most of the holiday season. Last week, we hosted a panel discussion with BigCommerce to discuss digital marketing strategies for this upcoming holiday season. Members of the panel included digital marketing and eCommerce experts from Overstock.com, US Cutter, DEMDACO, and our very own Keith Karlick.

Ecommerce in 2020, like many things, is experiencing its fair share of challenges. On one hand, holiday levels of traffic and sales for the better part of this year have eased the burden of the decline in physical retail while also having fulfillment issues and running the risk of team burnout. Ready or not, preparations for the holidays have begun. Take a moment and hear the conversation about plans for merchandising, fulfillment, and marketing for this unique holiday season.