Work: Responsive Design Conversion
Responsive Design Conversion
Simms Fishing Products
Katie Crawley, Peter Mitchell, Jimmy Fursman, Prerak Upadhyaya, David Roffe, Emily Kelton
The full Mercutio team was engaged to implement a responsive design template for an optimal mobile shopping experience. Mercutio lead the discovery and design phase, from whiteboards to wireframes to high-fidelity prototypes.
Through several Agile iterations, the Mercutio development team delivered on the vision of an elegantly responsive and mobile-friendly design. With full e-Commerce functionality available on mobile, Simms is seeing higher conversion rates and great branded content delivered to every screen size.
We placed aspirational content at the front of the purchase flow so the site could tell the story as much as sell the product
We simplified functions like the checkout on mobile by reducing the options to only what is required for a purchase
Having several product categories often creates a challenge with navigation, so we highlighted the most popular elements on the homepage
Product search is a popular way to navigate e-Commerce sites, so we implemented a universal icon and simple flyout search bar